Protection Products Top List of Accessory Sales

San Francisco, Calif. -– According to izmocars just-released 2012 AOA Auto Accessories Midyear Trend Report, auto protection products continue to outsell most other accessories in dealerships across the country. The report, which analyzes accessories sales data from dealerships across the country, also showed a sharp decline in electronics sales (with the exception of electronic protection products, such as alarms).

“The results of the report underscore the continued strength of protection products in the market, indicating that a trend that started last year is moving beyond into a reality as the vehicle ownership lifecycle expands,” said izmocars Vice President Sidney Haider. “

AOA Auto Accessories Trend Reports are based on sales data from a sampling of 150 dealerships who utilized AddOnAuto and provide a snapshot of the top selling accessories, accessories categories and greatest accessories profit-generators. The dealerships in the study, in aggregate, sold more than $28 million in accessories during the first half of 2012, a number which is on track to exceed total sales of $39 million in 2011. The average dealer analyzed closed over 50% of the customers who were presented with accessories, reaping an average gross profit of 49.3%.

There was a precipitous drop by volume for the electronics category overall, particularly bluetooth, navigation and video products, all dropping out of the top 10. This is probably attributable to the fact that the automakers are electronics-happy, loading up vehicles with bluetooth and other electronic features, meaning fewer consumers need to turn to the aftermarket or dealership accessories departments for these items.