MyStar Expands into Canada

Dallas, Texas - Automotive marketing company, MyStar Personal Assistant, is expanding its service into Canada. For almost a decade, MyStar has been providing U.S. auto dealerships and manufacturers with marketing and loyalty programs that offer cell phone access to a live, 24/7 personal assistant and information service branded in the dealers’ names. Due to increased demand, the company began offering the service to dealerships throughout Canada on September 1.

“We’re very excited about this growth and opportunity,” said MyStar president Ken Ferguson. “We’ve had tremendous success helping U.S. dealers and manufacturers increase sales and build customer loyalty. Now we look forward to developing strategic partnerships with dealerships in Canada. To prepare for the expansion, we recently doubled the size of our call center in Dallas, and we’ve hired French-speaking personnel to join our team of highly-trained personal assistants.”

According to MyStar, offering its branded personal assistant service with the purchase of every vehicle helps dealers distinguish themselves from competitors and helps close sales. Not just car sales, but also F&I and other products and services. When a car owner contacts MyStar’s service, a member of the personal assistant team greets them by name and delivers the dealer’s customized opening message. After the caller receives help with any question or phone/internet-based task they need, they’ll hear the dealer’s name again with its tagline, slogan or other message. By repeating the dealer’s name, MyStar helps build long-term brand loyalty and customer satisfaction.

“Our branded personal assistant service is a powerful customer incentive,” added Ferguson. “Dealerships and manufacturers love it because it’s a valuable addition to their ‘why buy here’ story. Their customers love it because it’s like having a personal assistant with them everywhere they go.”