RouteOne And GM Offer Dealers Access To New Revenue-Generating Products

Farmington Hills, Mich. - RouteOne announced its support for multiple General Motors initiatives offered through the RouteOne platform: GM Shop-Click-Drive, the GM Brand Credit Application and the GM Credit Card. All products are currently available to General Motors dealers through RouteOne's credit application management system.

GM Shop-Click-Drive, available exclusively through RouteOne, allows online customers to shop for vehicles directly from the dealership's GM Digital Marketing Package Web site. Customers can select a specific VIN, obtain estimated pricing, review regional rates and incentives, receive an estimate on trade-ins and more. And because the application is always available, customers can access it at any time.

The GM Brand Credit Application, also available exclusively through RouteOne, provides GM dealers the opportunity to receive all credit application leads from General Motors Web sites, including Buick, Cadillac, Chevrolet and GMC, directly into their RouteOne portal. A one-step enrollment process enables GM dealers to become eligible for the program.

RouteOne also supports the GM Card Dealer Program, which allows GM dealers to offer customers two popular card products: The GM Card and the GM Extended Family Card. Dealerships will receive $50 via earnPOWER for each card account that remains open for at least 90 days. Additionally, the card application process will be completed electronically via tablet, allowing dealers to provide customers a loyalty building GM card.