Orange County, Calif. — Joe Verde Sales & Management Training Inc. released results of online survey of auto salespeople. Conducted throughout 2013, the majority indicated that they decided to pursue a position in auto sales because of the income potential.

An informal survey posted on joeverde.com asked: “What made you decide to become a car salesperson?” The survey was open to car salespeople for the entire year and garnered responses from 294 people. Here are the top reasons respondents gave for entering the car business:

  • The income potential: 28%

  • I love talking to people: 20%

  • I was referred to the car business: 16%

  • I love cars: 14%

  • I could start working right way: 12%

  • I was laid off from another industry: 10%

The same survey question was posted on the site in 2012, and returned very similar results, capturing responses from 323 people. And again, the top response at 28% was income potential.

“Regardless of your motives, one thing I can promise you is that selling cars will be the highest paying, easiest work you’ll ever do… or selling cars will be one of the lowest paying hardest jobs you’ll ever have,” said Joe Verde, president, Joe Verde Sales & Management Training Inc. “Before I started selling cars, I was a very positive and disciplined person. Once I started selling cars, I fell into the traps and quickly became not only an average producer; I wasted five years because I didn’t know what to do to sell more cars.”

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Toni McQuilken

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Toni McQuilken is the managing editor for AE Magazine and P&A Magazine. She has a decade of editorial experience in the trade publishing world, across several industries, including print and graphics, as well as hospitality and technology. To contact her, e-mail [email protected].

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