Orlando - US Equity Advantage (USEA) entered a long-term agreement with Ristken Software Services to provide bi-weekly loan services through Ristken's Menu-Pro platform. Ristken's clients include some of the largest companies in the automotive and insurance industry including Zurich, Ford and Ally, as well as hundreds of general agents across thousands of dealerships.

Dealers using Ristken's Menu-Pro will be able to quote bi-weekly payments in their menu presentation to customers and enroll them through a paperless process that is fully integrated with the DMS. By utilizing AutoPayPlus, dealers help their customers afford more F&I services and products without extending the term or increasing the monthly payment.

"We pride ourselves with working with some of the largest companies in automotive. US Equity Advantage is the premier bi-weekly service in the industry and they have an excellent track record of service and compliance," Patrick DeMarco, president, Ristken Software Services.

"We have known the team at Ristken for many years and watched them become one of the predominant menu systems on the market today," added Robert Steenbergh, CEO and president, US Equity Advantage. "Our companies share a focus on technology innovation and growth and we look forward to a successful partnership."

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Toni McQuilken

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Toni McQuilken is the managing editor for AE Magazine and P&A Magazine. She has a decade of editorial experience in the trade publishing world, across several industries, including print and graphics, as well as hospitality and technology. To contact her, e-mail [email protected].

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