Chicago - As dealerships across the country continue to unload old inventory to make room for new vehicles, lease deals and new-car incentives remain plentiful this month. April brings strong incentives in the crowded mid-sized sedan, compact and mid-sized SUV segments, where dealers and manufacturers are competing heavily for the attention of consumers.

Due, in part, to the overstocked large-vehicle category, manufacturers are expected to offer generous incentives as a means to help move inventory. Significant deals on vehicles in the increasingly popular compact SUV segment, including the 2014 Jeep Cherokee Sport FWD, 2014 BMW X1 xDrive28i, 2014 Buick Enclave and 2014 Honda CR-V 5 Speed Automatic 2WD LX, will continue throughout the month and into May.

"Relatively slow sales pace in the first quarter of 2014 resulted in higher-than-expected inventory levels at many dealers' lots, which can only mean more attractive deals for consumers in April," said Jesse Toprak, chief analyst, Cars.com, an automotive digital marketing company and car shopping site. "Manufacturers will take advantage of the seasonal uptick and warmer weather, which should bring an influx of shoppers to dealerships, by heavily promoting their vehicles. We'll also see continued promotion of low-APR financing incentives and generous leasing offers. Consumers are leasing new vehicles at near-record levels due to special manufacturer promotions featuring low payments, especially in the luxury-vehicle segment."

About the author

Toni McQuilken

Editor

Toni McQuilken is the managing editor for AE Magazine and P&A Magazine. She has a decade of editorial experience in the trade publishing world, across several industries, including print and graphics, as well as hospitality and technology. To contact her, e-mail [email protected].

View Bio
0 Comments