Keith Cooper Appointed as Senior Vice President of Sales at Innovative Aftermarket Solutions (IAS)

Austin, Texas – IAS, a leading provider of F&I solutions to automobile dealerships, today announced Keith Cooper has joined the company as senior vice president of sales, effective August 11. Mr. Cooper succeeds longtime IAS executive Jeff Jagoe who has been with the company since 1995. Mr. Jagoe will assume the newly created role of senior vice president of agent development where he will further develop IAS agent relations and the targeted acquisition of IAS products within existing IAS agencies.

Keith is a seasoned automotive industry executive with nearly three decades of experience. Most recently he held the post of executive vice president/general manager at Genesis Marketing Group, a nationwide digital marketing and lead-generation company. Prior to that he was the director of national sales at Gulf Sates Financial Services (GSFS Group) where he was responsible for expanding the general agent network and implementing effective sales strategies. Prior to his work with the GSFS Group, Keith was president and COO of Tri-PAC, president of WalkawayUSA and senior vice president at Enterprise Financial Group, Inc. (EFG Companies).

“Keith is a strategic sales leader with a proven track record of successfully delivering growth and building teams across a diverse group of products and markets which perfectly positions him to make an immediate impact on behalf of our agents and our sales team,” said Chris Kerby, president of sales at IAS. “The end-to-end F&I solution that IAS has put together over the past year, coupled with Keith’s leadership, passion and industry knowledge will be a winning combination for years to come."

Mr. Cooper also has retail experience as an F&I sales producer and director of F&I Operations at various public and privately-held dealerships throughout the south and southwest.

“IAS has a very impressive portfolio of products, services and cutting-edge technology, not to mention great people to assist agents and dealers so as to navigate thru today’s challenging and complex automotive landscape”, said Keith Cooper, senior vice president of sales. “I’m so excited to be a part of the IAS team and look forward to bringing these solutions to the market via our agent partners and their dealer clients”.