EasyCare and PureCars Partner to Create a Communication Experience

ATLANTA - EasyCare® and PureCars™ announce joining forces to help provide a more effective way for consumers to receive complete information on vehicles they are considering.

EasyCare CoVideo now enables dealers to automatically deliver customized and personalized video messages bundled with comprehensive PureCars Value Reports to consumers inquiring about pre-owned vehicles online. The consumer will receive a CoVideo message from a manager along with a comprehensive PureCars Value Report on their vehicle of interest.

The PureCars Value Report showcases the vehicle’s value drivers such as below market price, certification, accident and ownership history of the car, truck, or SUV, a listing of all options with photos, a pricing and value comparison of similar vehicles currently for sale in the local market, as well as historical value and price data on vehicles that have recently sold.

Jeremy Anspach, President of PureCars said, “We’re proud to have EasyCare and their CoVideo application as an integrated partner. With our two technologies working seamlessly together, a bond between the customer and the dealer will be established before they even visit the dealer’s lot.”

Larry Dorfman, CEO of EasyCare added, “The main driver of this partnership between EasyCare and PureCars is our commitment to provide a better buying experience for shoppers at EasyCare dealerships. The customized and personalized EasyCare CoVideo message, combined with comprehensive PureCars Value Reports, will give EasyCare dealers a competitive advantage during the most critical step of the car shopping phase, when customers are making their first contact with a dealership.”

EasyCare and PureCars aim to extend this alliance in ways that will further develop customer confidence when shopping for pre-owned vehicles.