Reahard & Associates, an F&I training and consulting company based in Soddy Daisy, TN, has been named the recipient of this year’s Platinum Award in the Finance and Insurance Trainer category of the Auto Dealer Monthly 2012 Dealers’ Choice Awards.

“The Dealers’ Choice Award brings some well-deserved recognition to the companies dealerships rely on every day, and I can’t think of a better honor for any company than to be chosen for this award by their own customers - dealers and dealership personnel,” said Harlene Doane, editor of Auto Dealer Monthly. “Reahard & Associates should be extremely proud of the job they do for their dealers.”

“I can’t thank our dealers and managers enough for their vote of confidence expressed by this reward,” said Ron Reahard, President of Reahard & Associates. “Nothing could be more appreciated than this recognition by the customers and industry we serve. Our entire team is energized every time we help another dealership achieve new levels of F&I performance and profits. This award will only further fuel our efforts to make this another record year for our partners.”

This is the eighth year Auto Dealer Monthly has held the Dealer’s Choice Awards, which recognize the most highly-regarded vendors, suppliers and finance companies in the retail automotive industry, as voted on by dealers and dealership personnel.

This year a total of 48 awards were presented to 40 companies in 21 distinctive categories of products and services. Dealers and dealership personnel rated providers in each category in four areas: 1) the product or service provided, 2) customer support and service, 3) the overall value for dollars spent, and 4) whether the dealer would recommend the provider.

The complete list of winners is in the April 2012 issue of Auto Dealer Monthly magazine, which can be found at: