AUBURN HILLS, Mich. - Chrysler Group LLC reported U.S. sales of 148,472 units, a 14 percent increase compared with sales in August 2011 (130,120 units), and the group's best August sales since 2007.
The Chrysler, Jeep, Dodge, Ram Truck, and FIAT brands each recorded year-over-year sales gains in August compared with the same month a year ago. The FIAT brand's 34 percent increase was the largest sales gain of any Chrysler Group brand for the month. August marked Chrysler Group's 29th-consecutive month of year-over-year sales gains.
The Dodge brand produced three record-setting models while registering the largest sales volume of any Chrysler Group brand in August. The Dodge Journey full-size crossover, the most versatile and affordable crossover in America, set an all-time sales record while the sporty Dodge Avenger mid-size sedan and Dodge Challenger muscle car each set a sales record for the month of August.
The FIAT, Chrysler and Jeep brands also produced record-setting models in August. The Fiat 500 set an all-time sales record with its 34 percent sales gain while the Chrysler 200 mid-size sedan and the Jeep Wrangler established sales records for the month of August.
"Our Iron Man streak continued last month as we posted our 29th-consecutive month of year-over-year sales growth," said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. "Our hard work over the past few years is starting to pay some dividends in our sales growth, quality awards and profitability. Not to mention, an incredibly resilient U.S. new vehicle sales industry doesn't hurt either."
Chrysler Group's 14 percent increase in August was driven in part by sales of the all-new Dodge Dart compact sedan (3,045 units). Dart sales were up 294 percent in August compared with the previous month of July, as the Belvidere, Ill. assembly plant continues to ramp up Dart production.
The Chrysler 300 flagship sedan, with its substantial 65 percent increase, contributed to Chrysler Group's August increase, as did the Chrysler Town & Country and Dodge Grand Caravan minivans, each posting double-digit percentage gains for the month. The Jeep Grand Cherokee, with a 13 percent hike, had its best August in six years while the Ram pickup truck extended its lengthy streak of consecutive year-over-year sales gains with a 19 percent increase in August.
Chrysler Group finished the month with a 66-days supply of inventory (362,407 units). U.S. industry sales figures for August are projected at an estimated 14.6 million units Seasonally Adjusted Annual Rate (SAAR).