Orlando, Fla. — US Equity Advantage, a provider of biweekly and early loan payoff services to the automotive industry, hired F&I veteran Karena Raino-Nevratakis as regional account manager for the Western United States. Her primary responsibility will be to provide training and sales support to dealerships in Washington, Oregon, California, Nevada, Arizona, Utah, Idaho, Montana, Wyoming, Hawaii and Alaska. She will report directly to USEA CMO William Lathrop.
“We are very excited to add such an accomplished F&I expert as Karena to our team,” Lathrop said. “Her hands-on, in-dealership experience along with the results she has personally produced using our service makes her a perfect fit to provide training and sales support in the Western U.S. market.”
Raino-Nevratakis began working in the automotive industry 20 years ago at a dealership in western Washington. Her career advanced to working in the F&I department in 1996 and she was later promoted to finance director in 1998, a position she successfully held for fifteen years.
According to Raino-Nevratakis, a focus on leadership, F&I training and product knowledge, and the utilization of the ADP Menu and USEA’s biweekly service are contributing factors to her successful career.
“I believe in AutoPayPlus and the benefits it provides to both the dealership and customers buying vehicles,” Raino-Nevratakis said. “USEA provides excellent customer service and support for dealerships and consumers.”