LAKEWOOD, Colo. President Rod Heasley of KISS Concepts Group, a business development consulting firm focusing on auto dealer and lender services, has joined American Auto Shield, a leading provider and administrator of extended vehicle protection products. The two companies have joined forces with the intent of launching an innovative vehicle service contract program that gives consumers the ability to choose their own terms, coverage, mileage and even price. New unique benefits to the auto dealer are the foundation for the program.

“As an administrator of vehicle service contract programs for 15 years, American Auto Shield has built a stellar reputation for their professionalism, integrity and deep knowledge base,” said Rod Heasley, Founder/President of KISS Concepts Group. “I’m proud to join their team, leading the charge to bring a revolutionary program to our industry that puts consumers back in the driver’s seat. This approach will ultimately translate to greater success for every dealer we work with, as special new benefits have been developed specifically for them.”

Ted Terry, President of American Auto Shield, noted that his company’s history focused exclusively on direct-to-consumer opportunities. “We’re excited to open up our services to the auto dealer world. With Rod now on board, we look forward to tapping his nearly 40 years of experience in dealership sales and operations – along with his established agent base and audience of new and used auto dealers seeking high-value products to offer their customers.”

In his new role at American Auto Shield, Heasley will serve as president of a division dedicated to this customizable vehicle service contract program. He will also maintain and expand KISS Concepts Group partnerships, which will continue to sell best-in-class aftermarket programs to auto dealerships across the country.

The companies’ vehicle service contract program is currently being piloted in six states and is scheduled to go live next month.