WILKES-BARRE, Penn. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, announced the addition of Andrew Roke as its new Product Manager.

As a member of the Marketing Department, Roke will be responsible for managing GWC’s suite of products while evaluating new opportunities for innovative product enhancements, all in an effort to help GWC Warranty partners operate more successful businesses.

Prior to joining GWC, Roke held several positions in operations and marketing product management. Most recently, he held the position of Strategic Product Manager for Cornell Cookson in Mountain Top, Pennsylvania. He previously spent several years with Aramark, working in the cleanroom and uniform services divisions in Scranton, Pennsylvania and Los Angeles, California respectively.

Roke is a 2011 graduate of Misericordia University in Dallas, Pennsylvania with a Bachelor’s Degree in Business Management. He also holds a Master of Business Administration from Marywood University in Scranton.