WILKES-BARRE, Penn. – GWC Warranty, the best-in-class provider of used vehicle service contracts sold through automotive dealers, received two 2017 Automotive Communication Awards at the Women’s Board Reception during AAPEX in Las Vegas on Tuesday, October 31.
GWC Warranty’s company blog, Accelerate, won in the Business-to-Business Blog category, marking the third consecutive year that Accelerate has earned honors as the nation’s top business-to-business automotive industry blog. Accelerate covers topics ranging from helpful tips and industry trends to profitability advice and company news. Its useful content has gained national attention and has been syndicated in several national and regional publications.
Also taking home an Automotive Communication Award in 2017 was GWC Warranty’s new ad campaign titled Older and Bolder, which won in the Business to Business category for Ad Campaign To Distribution/Retail Audiences. By using new creative with real stopping power, theOlder and Bolder ads are bright and colorful to catch the eye, complementing imagery of senior citizens engaged in activities that brings an element of humor. The ads are then brought together by clever ad copy that reinforces GWC Warranty as the expert in protecting older vehicles and helping dealers sell more cars and maximize profit.
With these two most recent awards this year, GWC Warranty has now compiled five Automotive Communication Awards since 2015.
“As part of our commitment to be the industry’s best-in-class used vehicle service contract provider, we aim to create content that delivers incomparable value to our industry partners,” said GWC CEO and President Rob Glander. “This year’s Automotive Communication Awards provide affirmation that Older and Bolder is breaking through a sea of sameness in our industry and thatAccelerate is striking a chord with dealers to help them be more successful.”
The annual Automotive Communication Awards are sponsored by Women In Auto Care – A Global Community, and supported by the Automotive Communication Council. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.