GWC Honored by Women In Auto Care

WILKES-BARRE, Pa. — Used-vehicle service contracts provider GWC Warranty received a 2018 Automotive Communication Award at the Women In Auto Care press conference during AAPEX in Las Vegas on Tuesday, Oct. 30., the company announced.

The company’s blog, “Accelerate,” won in the Business-to-Business Blog category, marking the fourth consecutive year that Accelerate has earned honors as the nation’s top business-to-business automotive industry blog. Accelerate covers topics ranging from helpful tips and industry trends to profitability advice and company news. Its useful content has gained national attention and has been syndicated in several national and regional publications.

With this most recent award, GWC Warranty has now compiled six Automotive Communication Awards since 2015.

“As part of our commitment to be the industry’s best-in-class used vehicle service contract provider, we aim to create content that delivers incomparable value to our industry partners,” said Larry Dorfman, chairman and CEO of APCO Holdings Inc. “This year’s Automotive Communication Awards provide affirmation that Accelerate is striking a chord with dealers to help them be more successful.”

The annual Automotive Communication Awards are sponsored by Women In Auto Care and supported by the Automotive Communication Council. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing, and public relations efforts.

Originally posted on F&I and Showroom