ORLANDO, Fla. — US Equity Advantage introduced a 2.0 version of its Quarterly Partner Rewards Program for dealership F&I professionals. The program uses performance tiers to award bonuses based on enrollments in USEA’s AutoPayPlus service.

The new version adds an incremental “Proficient” tier between the “Intermediate” and “Advanced” tiers to create more opportunity for finance managers to advance to a higher tier and reward amount:

  • Intermediate: Minimum of 24 enrollments per quarter earns a $375 bonus.
  • Proficient: Minimum of 36 enrollments per quarter earns a $525 bonus.
  • Advanced: Minimum of 48 enrollments per quarter earns a $750 bonus.
  • Elite: 78 or more enrollments per quarter earns a $1,250 bonus.

“After evaluating our first-year results and looking at how F&I managers advanced in the program, we realized that the higher tier milestones were difficult for some to achieve, especially those who work at small dealerships or at dealerships in smaller markets,” explained USEA National Sales Manager Rick Christopher. “The addition of the Proficient tier offers a moderate gain that is more realistic for these partners to achieve.”

Read: Record Growth Prompts USEA to Expand HQ

Originally posted on F&I and Showroom

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