New chief sales officer position will focus on growing the company’s nationwide network of agent and dealership partners. - Image provided by US Equity Advantage

New chief sales officer position will focus on growing the company’s nationwide network of agent and dealership partners.

Image provided by US Equity Advantage

ORLANDO, Fla. – US Equity Advantage (USEA), an automotive biweekly loan payment service, announced today that Rick Christopher has been elevated to the newly-created position of chief sales officer and Isabelle Gray has joined the company as national sales manager responsible for day-to-day management of the department.

Rick and Isabelle are going to be a formidable team for US Equity Advantage with their combined 65 years’ experience and deep understanding of automotive retail and finance.

An industry veteran with nearly 40 years of automotive retail experience, including finance, sales management, dealer principal and independent agent, Christopher began his career at USEA as a regional account manager from 2013-2015, before rejoining the company as national sales manager in 2018. As chief sales officer, Christopher will be responsible for growing USEA’s nationwide network of agent and dealership partners following the company’s announcement in February that it entered into a sponsor bank relationship with a federally chartered, FDIC insured financial institution with ACH services that allows dealerships nationwide to offer the company’s AutoPayPlus accelerated loan payment F&I service. 

Isabelle Gray comes to USEA with 25 years of automotive finance experience, primarily in the areas of dealership development and marketing. Most recently, she served as vice president, director of sales for CRB Auto, a division of Mechanics Bank. There, she directed and managed all national sales activities, developed and implemented a national sales training program that resulted in an 18% immediate lift in production, and fostered an environment of teamwork and efficiency.

“Rick and Isabelle are going to be a formidable team for US Equity Advantage with their combined 65 years’ experience and deep understanding of automotive retail and finance,” said CEO Robert Steenbergh. “In anticipation of USEA’s national expansion, Rick strategically grew the sales department over the past two years to include new enrollments, dealer relations managers and sales support, in addition to the traditional regional sales manager structure. Isabelle brings an impressive business development style to our more robust sales structure with a reputation for building trusted, long-lasting partnerships by creating innovative win-win solutions and training programs that bring added value to the client, paired with strong follow-up skills.”

Read: Voting Underway for 2020 Dealers’ Choice Awards

Originally posted on F&I and Showroom

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