Automotive State of the Union, or ASOTU, a community organization serving retail automotive, announced the premiere of its docuseries, "More Than Cars," scheduled to debut on LinkedIn Live and YouTube at 1 p.m. EST on May 24.
"More Than Cars" takes audiences on a captivating journey through the vast landscape of the automotive retail industry – the largest of its kind in the United States. The series features hosts and automotive entrepreneurs Paul J. Daly and Kyle Mounstsier as they travel the country, highlighting the surprising and inspiring stories happening in car dealerships every day.
Daly, founder and CEO of ASOTU, says, "More Than Cars has the potential to unlock the thousands and thousands of people in the retail auto industry who show up to work everyday, ready to serve people. We’re also hoping to connect the heart of the industry with everyday consumers. It’s time to meet the pop culture stigma, head on.”
Each episode provides an intimate look into the day-to-day operations of dealerships, highlighting the roles played by staff, customers and various departments that ensure a seamless customer experience. The series pairs energetic cinematography and compelling narratives to capture the dynamic dance of dealership life.
"More Than Cars" aims to shift public perception of car dealerships, emphasizing their significant contribution to local communities. The docuseries illuminates the human side of the automotive industry, revealing that it's about far more than selling cars – it's about the people and the stories that make each dealership unique.
“It isn’t just a show. It’s an invitation for an entire industry to band together and truly show the world the good we are capable of," Daly said.
The series premiere combines fast-paced storytelling with impactful insights. As the episodes unfold, viewers will gain a newfound appreciation for the hardworking people behind the scenes.
Originally posted on Auto Dealer Today
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