When the economy took a hit in 2008, the automotive industry was effected, but powersports, a related industry, struggled even more. Seen as luxury items, most powersports products, like motorcycles and off-road vehicles, became far less of a priority for much of the country.
One of the core products in the F&I portfolio is tire and wheel, but over the years, it has evolved to meet changing consumer demands. As the product has evolved, demand has increased — it’s a testament to how listening and adapting can keep a product category not only alive, but thriving.
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