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PureCars

PureCars Announces Stephanie Ferri as Chief Executive Officer

In his new role, Mr. Ferri will focus on driving PureCars’ growth strategy, including broadening its offering in the advertising technology sector and increasing market penetration.

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Data Show Dealer Sales Activity Healthier When Ad Budgets Remain Intact

Even if new vehicle inventories remain lower than average, it’s important to promote other avenues to build revenue so that customers remain loyal when inventories eventually return to more normal levels.

PureCars Appoints Guy Super as CRO; Kate Colacelli as CMO

Seasoned industry veterans added to accelerate growth through brand strategy and acquisition.

PureCars Industry Survey Shows Where Consumers Are Most Leveraging Digital Retailing One Year Into The Pandemic

Survey also reveals how changing advertising trends are reshaping which channels and tactics are driving more customers into showrooms.

Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price

Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.

PureCars Releases OTT Advertising

Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.

How Dealers Can Successfully Tap into Election Cycle Digital Advertising

Dealers can leverage these tips to maximize their advertising investment to connect, engage, and transact with car shoppers so they can make the most of their 2020 sales goals through the end of the year.

Survey Shows Where Auto Dealers Will Look to Increase Spending on Digital Advertising for Remainder of 2020

Dealers will be buyers of social media, direct marketing, & SEO to attract customers.

Dealers’ Advertising Strategies for the Ford Bronco & F-150

Even with the Bronco and F-150, dealers must remain smart about their digital advertising strategies.

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Dealership Data: The Appeal of Used Versus New Deals This Summer

Employing these strategies will help dealers maximize every opportunity as we head into a fall season that’s looking to be as unpredictable and unprecedented as what we’ve experienced so far in 2020.

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