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Associate Editor
Lauren Lawrence is the associate editor for Auto Dealer Today, F&I and Showroom, Agent Entrepreneur, and P&A Magazine. She has worked as a journalist and written for the automotive and healthcare industries. In her spare time, Lauren enjoys reading and writing fiction. Her first car was a purple Chevrolet Camaro named Prince.
Following October’s steep drop, consumers showed renewed interest.
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Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.
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Automakers need strong AI foundations to meet ambitious goals.
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Insurers are shifting their focus from raising rates to customer satisfaction.
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Detroit-area automaker's preowned units follow Hyundai in marketing inventory on online marketplace
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