The needs arising from the pandemic have accelerated the needs of dealers to welcome digital innovation and the ability to provide an enhanced customer digital retailing experience will accelerate your revenue growth and drive loyalty.
Video is a great way to reach customers to communicate how they want to receive their vehicles.
By all reports, billions of records have been exposed by reported data breaches. If the unthinkable occurs, having a well thought out data breach response plan will help you manage the challenges you and the dealership will face.
As our economy reopens, there’s never been a better time to embrace the technology that can give customers the experience they have become dependent on — and fond of — to take business to a new level.
By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.
On June 29, the United States Supreme Court ruled that the structure of the Consumer Financial Protection Bureau was unconstitutional. A compliance expert shares why this matters, and why it matters to dealers in particular.
The FTC recently issued a report that summarizes its enforcement actions, roundtable findings, consumer workshops, and in-person interviews with 38 Washington D.C. metro-area consumers focused on deceptive advertising practices, spot-delivery, and voluntary protection products.
The TCPA has been around for more than 25 years but remains one of the most litigated consumer protection statutes. By having proper compliance in place, your dealership can enjoy the benefits of contacting consumers with peace of mind.
The presidential election cycle will create unique concerns for dealerships dealing with employees who wish to discuss politics at work, especially given our country’s politically and socially charged environment.
As car shoppers enter their personal information in web forms in search of the best offer, it’s important for dealers to have clear guidelines on data they collect.