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Mackie Hughes is the recently appointed president of MagniShield Protective Coatings, an advanced line of professionally installed, premium automotive appearance protection products. Hughes met with P&A to share the road he took towards a rewarding career in automotive and what it’s like staying ahead of the game in 2020.
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Whether businesses interact in person or virtually, they must do so in a safe and secure manner to retain customer trust and comply with applicable law.
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Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?
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Creating an environment for contactless transactions expedites the current game of catch-up the industry faces and brings a new level of ease and simplicity to registration and title processing – for today and the future.
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Dealers can leverage these tips to maximize their advertising investment to connect, engage, and transact with car shoppers so they can make the most of their 2020 sales goals through the end of the year.
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Recovery starts with analyzing how you look at leads. Taking advantage of the right digital tools, strategic merchandising, and the right data will help dealers recover and reimagine their business for the future.
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Portfolio has launched Portfolio Accelerate, a new web- and card-based spiff program for top-performing F&I professionals.
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Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.
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As car dealerships continue to tackle the difficulties of the pandemic, it is important to also acknowledge the ways in which this transformation has moved the needle forward.
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When the pandemic subsides, I am convinced that the recent lessons learned will give the automotive industry new opportunities to thrive.
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