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Most of a dealership's marketing strategy is geared toward driving business to the website. But as an industry, we’ve forgotten one of the most basic principles of marketing which is creating unnecessary headwind in traffic flow to the URL destination.
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Employing these strategies will help dealers maximize every opportunity as we head into a fall season that’s looking to be as unpredictable and unprecedented as what we’ve experienced so far in 2020.
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The auto market appears to be showing signs of recovery, but it’s too early to tell how far the recovery will go in the short term, and it’s more critical than ever to keep up with the changing perceptions of the industry.
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Claims adjuster shares a true story of unintentional deceit and offers a warning of an issue that happens in dealerships across the country.
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We’re clearly operating in a new normal, but one thing is clear – the dealership that provides the most support and instills the highest level of confidence in their customers will ultimately succeed in the coming months.
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All auto dealers want more F&I PVR, but making meaningful improvement requires a comprehensive plan with these four pillars.
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The goal in discipling employees is not to punish but rather to affect a positive change in the employee’s conduct or performance, and should remain compatible with that goal and reduce the number of times someone says, “you’re not the boss of me.”
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Every dealership is re-opening to a new reality with a changed shopper. Creating a strategy that adapts to the needs of your customers will shorten the time it will take for your dealership to recover.
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The last few months have been strange — we aren’t sure what next week will look like, and many of the goals for 2020 are in question because our ability to earn money has been compromised. So, the quicker we can adapt, the better opportunity we will have for success in the future.
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Communication is a key factor in building trust between dealers and consumers. Incorporating texting into your communication strategy will quickly offer your dealership a competitive advantage by meeting and exceeding customers’ needs.
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