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Hannah Mitchell

Executive Editor

Hannah Mitchell is executive editor of Bobit's Dealer Group, which includes Auto Dealer Today, F&I and Showroom, Agent Entrepreneur, and Providers & Administrators publications. 

A former daily newspaper journalist, she honed her craft covering politics, business, and more for publications that included the Charlotte Observer and the Orange County (Calif.) Business Journal. She holds a master’s degree in journalism from Columbia University, and her first car was a hand-me-down Chevrolet Nova.

Learn more about Mitchell in this video below!

Articlesby Hannah MitchellNovember 8, 2023

The Right Approach

Consumers will respond to genuine, respectful expertise, even in tight times.

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Articlesby Hannah MitchellSeptember 6, 2023

Is Your Car Color Rosy?

Study shows exterior hues matter when it comes to value, dollar value, at least.

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Articlesby Hannah MitchellAugust 1, 2023

How to Handle Cash Buyers

Dealerships should focus on selling products to cash and credit union financing customers rather than trying to convert them to finance deals, although they shouldn’t discount the latter.

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Articlesby Hannah MitchellJuly 18, 2023

The Customer Is the Bottom Line

Focusing on the buyer above all apparently does lead to success.

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Articlesby Hannah MitchellJune 12, 2023

Lessons From the Soviet Streets

Agents would do well to adapt a former teen black-market entrepreneur’s tactics to get into dealer principals’ offices.

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Articlesby Hannah MitchellApril 14, 2023

F&I's Future Is Now

Experts say that side of the business must adapt to a process forever changed by the Covid era.

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Articlesby Hannah MitchellApril 10, 2023

A Conscious Purchase

Generations Y and Z’s propensity to buy used makes them prime service-contract buyers. Just know your customer.

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Articlesby Hannah MitchellMarch 3, 2023

Push Toward EVs Is Electric, But the Future Isn’t Crystal-Clear for Dealers

A maze of unknowns when it comes to the transition away from ICE vehicles calls for soul-searching, careful planning.

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