In order to succeed in this new normal, dealerships will need to evolve and leverage the modern technologies available to them in order to meet consumers where they are – in their homes.
While stores ponder their physical store operations, retailers understand that planning also needs to account for changes in shoppers’ behavior and expectations.
Here are three popular excuses when dealership managers try to explain away a compliance violation — don’t let these non-excuses derail your compliance efforts.
The shortage will make accurate incentives and rebate setting more challenging for the manufacturers. In turn, dealers will struggle with how to set prices and payment offers as a result.
Crisis management planning seems like a foreboding and thankless task to many business owners and managers, but 2020 taught us that we need a crisis management plan.
Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.
As Paul Walser steps into the role of chairman of National Automobile Dealers Association, the Minnesota dealer will aid members in ushering in a new era of auto retail and overcoming the challenges presented over the course of 2020.
Consumers have become accustomed to the conveniences technology provides, so here are the digital marketing resolutions every dealership and dealer-partner needs to keep in mind in 2021.
If dealers observe a modicum of compliance protocols, they can contain almost all regulatory perils. Dealers and their trade organizations are a formidable political force and should be lobbying together.
Don’t spot deliver a car unless you’ve considered all the signs of potential fraud.