Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Fresh Auto Consumer Loyalty Perspective

Retention picture changes across power trains, demographics and auto segments, study finds

Brand Loyalty Stops Losing Ground

More consumers returning to familiar nameplates after retention erosion during the pandemic.

The Key to Future Profitability is Service Retention

With vehicle sales patterns less robust, this department is a key to healthy revenue.

Unlocking the Keys to Success

Why customer retention matters now more than ever

Reynolds Releases Annual Retention Report

The report examines post-pandemic trends.

How to Improve Retention, Defection and Conquests

Targeted marketing and understanding data can help dealers win new customers and keep the ones they have.

Creating a Portfolio of Product Offerings to Benefit You and Your Customer

Whether the dealership ties in maintenance, appearance packages, car washes, or loaner cars, a portfolio of value-added F&I products, are what brings the customer back and reminds them why they bought from you.

Maritz: Car Shopping a Lonely Journey, Dealers Missing Opportunities

Fidelis Uses PPM to Drive Loyalty for Dealers and Agents