Austin, Texas – IAS, a leading provider of F&I aftermarket programs to automobile dealerships, revealed its mobile menu extension to their SmartMenu software. The company is providing hands-on demonstrations of SmartMenu Interactive as well as their other mobile application, SmartPad, and the complete SmartDealerProducts software suite at the F&I Industry Summit which began today in Las Vegas, at The Paris Hotel in booth #401.

The SmartMenu Interactive solution has two separate interfaces - a Web-based system used by the F&I manager to configure the menu, and a tablet-based system which enhances the customer experience. First, the F&I manager builds a customer specific menu and then sends it to the tablet for the customer to review. This allows the buyer to enjoy an interactive tablet experience complete with product brochures, videos and evidence manuals.

“There has been a lot of useful debate around mobile menus and their effectiveness. When we set out to design SmartMenu Interactive, we didn't just want to put a paper menu on a tablet. What we've designed gives F&I managers a more powerful and streamlined way of presenting the menu to the customer,” said Matt Nowicki, vice president of retail software at IAS. “With a paper menu it is difficult or impossible for an F&I manager to focus the customers attention on individual products and their benefits before the customer sees the monthly payments and develops resistance. Now, an F&I manager can control the process from start to finish and focus all of the energy on product before price.”

SmartMenu Interactive works on all major tablet devices including Google Android and Apple iPad devices, and also supports traditional desktop PCs. Dealers utilizing SmartMenu can continue to generate paper based menus but now have the option to generate interactive menus at no additional cost.

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