Las Vegas — Gerry Gould, director of training for United Development Systems (UDS), will return to the 2013 F&I Conference this September to deliver “Raiders of the Lost Profit,” a workshop in which he will reveal areas of lost profit and the steps F&I teams need to take to capture that profit.

Scheduled for 2 p.m. on Tuesday, Sept. 17, Gould will show attendees how to construct a proactive F&I process that gets F&I teams involved in deals early and often. The session will look beyond standard finance deals, and will offer insights on how F&I teams can make a positive impact on cash and lease deals, as well as sales that originate online. He will also offer advice on driving a better connection between the F&I office and service.

“Gerry is a dynamic presenter and one of the top F&I minds in our industry,” said Gregory Arroyo, show chair and editorial director for F&I and Showroom magazine. “If you’ve heard him speak or read his articles, you know he’s big on getting F&I managers out from behind their desk and into the action. And with leasing and Internet sales testing tried-and-true F&I processes, that’s exactly what’s needed. So we asked him to help our attendees devise a plan for capturing the full F&I profit potential of all deals.

Last year, attendees of the annual conference voted Gould a “Best in Class” speaker, an honor he shared with F&I trainers Tony Dupaquier, Luis Garcia and Ron Reahard. Gould spent 15 years of his 33-year industry career in retail and became an F&I trainer in 1996.

The F&I Conference is one of three shows being hosted at Industry Summit 2013, which is being held at the Paris Las Vegas hotel Sept. 16-18. For more information, visit www.industrysummit.com.

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