Santa Monica, Calif. - Car buyers are not shying away from the surge of holiday deals, and with two weeks to go this month there's still enough time to capitalize on a deal before the calendar rolls into 2014, according to Edmunds.com.
Edmunds.com forecasts shoppers will snatch up 1,425,818 new cars and trucks in the United States in December, for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.1 million. This will be a nearly 15 percent increase from November 2013, but about a five percent increase from December 2012. Edmunds projects that 2013 will see 15.66 million total new car sales, which would be a strong eight percent increase over 2012.
"December has become one of the best times of the year to buy a new car, and there's good reason for that," says Edmunds.com Senior Analyst Jessica Caldwell. "Smarter shoppers will especially zero in on leftover 2013 model year vehicles, which dealers will be more than happy to unload with big discounts and rock-bottom interest rates."
According to Edmunds.com's New Car Deals of the Month page, shoppers can cash in on a $2,250 incentive plus an additional $500 in bonus cash on a 2013 Ford F-150. Or, for the more environmentally conscious, the 2014 Chevy Volt is available to finance at 0.0 percent for 48 months.