SCOTTSDALE, Ariz. – GM announced on Wednesday, March 11, 2015 that they would reduce their coverage for their free maintenance program on Chevrolet, Buick, and GMC vehicles for 2016 model year cars. This comes in addition to extended powertrain warranty reductions for Chevrolet and GMC.
Ryan Williams, President of DRIV technologies and Fidelis PPM, a leading provider of dealer-branded PPM programs, says “this is an excellent opportunity for Dealers to cement the value of their own dealership maintenance programs with their customers. The DRIV platform allows our dealers unlimited flexibility to make changes on the fly and control their own destiny as the OEM comes in and out of the PPM market.”
Fidelis PPM’s unique model for prepaid maintenance is built around building Dealer loyalty vs. manufacturer loyalty. While GM feels that the data from their maintenance program hasn’t netted the returns they were hoping for, Fidelis PPM has a proven track record of increasing customer retention for Dealers from a dismal industry average of 11% to an impressive 67% or more!
Scott Smith, Dealer principal of automotive associates of Atlanta, which is part of the Ken Page auto group, says “I have been using the DRIV platform to create my own PPM plan for close to five years. I am able to make any change I need to as quick as I need to and react to each OEM individually. As a result we lead each market for customer retention in for all four franchises.”
Fidelis PPM specializes in developing partnerships and integrations for their product that make it easy to sell in the finance department, service drive or preloaded on every vehicle – new or used. In fact, Fidelis PPM is approved by Ford Credit for their e-contracting platform and they also provide a turnkey wrap program for GM, Toyota, Mazda and any other manufacturer that provides a maintenance plan.
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