American Guardian Warranty Services (AGWS)
Jon Anderson, SVP, Sales and Marketing
How do you define a "combo product"?
Combo appearance packages offer extreme value and represent the most relevant offering to a new vehicle or certified pre-owned customer. Customers love the appearance of new or certified pre-owned vehicle and they want to protect it. They give an F&I Manager the versatility to offer the appearance protection benefits most relatable to the customer.
What types of products are you including in your combo packages today? Why?
Our combo package, Extreme Auto Protection (EAP), includes the appearance protection benefits of paintless dent repair, cosmetic alloy wheel repair and windshield chip repair plus interior/exterior environmental damage repair, without any product application. This approved vehicle service contract also includes roadside assistance with a key replacement benefit. AGWS offers this combo package with four variations of these desired benefits to fit perfectly in a menu presentation.
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