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SEARCHColin Sutherland takes the helm of the company, emphasizing a spirit of collaboration.
Sutherland co-founded and led the sales and marketing direction of Geotab, a global leader in telematics and engine diagnostics and has a more than 20-year connection with Bobit.
Bobit Business Media has transitioned to a family-owned business under the leadership of Colin Sutherland, effective today.
Sutherland, known for his extensive experience in business marketing, has a history with Bobit that spans over two decades. He co-founded and led the sales and marketing direction of Geotab, a global leader in telematics and engine diagnostics, which are crucial for small-business trucking companies.
Sutherland emphasizes the importance of authentic and unbiased media partnerships for businesses aiming to improve safety, reduce downtime, and enhance productivity.
“I found a trusted media partner in Bobit,” he said, highlighting his commitment to fostering collaboration with advertisers and sponsors.
Under his guidance, Bobit will continue to focus on delivering original, human-written content and engaging events that address the challenges faced by the automotive industry today.
Sutherland’s Commitment to Stakeholders: He shared a heartfelt message for all involved with Bobit:
To our advertisers and sponsors: “I promise to always be collaborative, understand your goals, and be accountable for the outcomes we deliver.”
To our readers: “I will explore your business challenges with you and ensure our content is effectively delivered across all platforms so you don’t miss anything strategic.”
To our employees: “I promise to listen, mentor and be transparent as we dedicate ourselves to creating human-written original content and delivering multimedia experiences.”
Effective immediately, Sutherland will lead Bobit as CEO. “I am excited for our mutual future together,” he said.
Originally posted on Auto Dealer Today
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