Rolls-Royce Motor Cars appointed Nick Keen as the new president of Rolls-Royce Motor Cars North America, effective July 1.

Rolls-Royce's Americas division is its largest region, home to Rolls-Royce Private Office New York, which it says is the source of many of its “most ambitiously Bespoke Private Commission motor cars.”

Keen has been with Rolls-Royce since 2015, when he was appointed head of marketing, Europe. He later transitioned to head of global brand strategy, communications and governance, and then to general manager, client and brand in 2022.

In his time with the brand, Keen has overseen the “global client experience strategy, contributed to the development of its contemporary brand positioning, and led the creation and international expansion of the Rolls-Royce Private Office network.”

He will relocate to the U.S. from England and “is excited to take on the leadership of the strong and successful team based there,” the automaker said.

“I am delighted to welcome Nick Keen to his new role as President of Rolls-Royce Motor Cars North America,” said Rolls-Royce Motor Cars director of sales and brand Julian Jenkins. “Most recently, Nick has played a pivotal role in developing and strengthening Rolls-Royce’s position as a true House of Luxury. I wish Nick continued success in his new role in The Americas.”