P&A Providers & Administrators
MenuMENU
SearchSEARCH

Cox Completes Acquisition of Dealertrack

October 1, 2015
3 min to read


ATLANTA AND LAKE SUCCESS, N.Y. — A day after the U.S. Department of Justice filed a lawsuit to block Cox Automotive’s acquisition of Dealertrack until the software maker divested its inventory management solution business, Dealertrack announced it has completed the sale of its Inventory+ business to DealerSocket Inc. in an all-cash transactions for approximately $55 million.


The announcement preceded Cox Automotive’s announcement that it has completed its acquisition of Dealertrack Technology in an all-cash deal worth $4 billion. Dealertrack now becomes a private subsidiary under the Cox Automotive division. It will now cease trading and will no longer be listed on the NASDAQ Global Market.

Ad Loading...


“The team members from Dealertrack have built an outstanding company and I am excited to welcome them to the Cox family,” said Cox Automotive President Sandy Schwartz. “The combination will truly open the doors for our clients, team members and the industry as we drive even greater innovation and provide even better solutions to our clients.”


The completed deal ends a more than four-month process to bring the two companies together. Cox, which is expected to generate $5 billion in revenue this year, brings to the table digital marketing, wholesale and ecommerce solutions marketed through more than 20 brands, including household names like Manheim, Autotrader, Kelley Blue Book, vAuto, VinSolutions and XTime, while Dealertrack is an established leader in lending, digital marketing and retail software solutions. Combined, the two companies now have solutions that touch every part of the dealership.


“This combination brings together some of the best people in the industry with strong common values,” said Dealertrack Chairman and CEO Mark O’Neil, who will take on a senior executive role at Cox Automotive. “I want to extend my appreciation to all of our Dealertrack team members for the foundation they have built, and thank my new Cox Automotive colleagues for the warm welcome as we join our new family. Working together, we will fully unlock the potential of our combined brands and teams to serve our clients.”


On Tuesday, the Department of Justice challenged the acquisition on grounds that Cox would dominate the inventory management solution market, and filed a civil lawsuit to block the transaction. In order for the acquisition to move forward, the regulator required that Cox divest Dealertrack’s inventory management solution business.


Today, Dealertrack announced that it had completed the sale of its Inventory+ business, including the AAX product in the United States and Canada, to DealerSocket. Approximately 200 former Dealertrack employees will now transition to DealerSocket.

Ad Loading...


“Our goal is a seamless transition, and over the coming months, our integration teams will work to capture the best of both organizations,” Cox Automotive Schwartz said of the completed transaction. “Starting today, we are moving forward as one organization that is passionately pro-industry, committed to open choice and dedicated to strong partnerships.”

More Industry

Kia Niro SUV in gold color parked outdoors
Industryby Hannah MitchellSeptember 1, 2026

Kia Closes Out Summer With a Bang

Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.

Read More →
Outside of Auto Park Ford dealership
Industryby Lauren LawrenceSeptember 1, 2026

Indiana Dealership Changes Hands

A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.

Read More →
Three men standing in front of two classic cars handing off gift.
Industryby Hannah MitchellAugust 25, 2026

Texas Dealership No Longer in the Family

The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.

Read More →
Ad Loading...
Outside of modern car dealership “Genesis of San Bruno
Industryby Lauren LawrenceAugust 25, 2026

Genesis Grows California Presence

The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.

Read More →
Red Honda Civic hybrid sedan on two lane road with green hills in background
Industryby Hannah MitchellAugust 21, 2026

August Auto Sales a Mixed Bag

An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.

Read More →
EV charger inserted into dark-colored car port
Industryby Hannah MitchellAugust 18, 2026

EV Market Humming Along

July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.

Read More →
Ad Loading...
car in background with hand giving a thumbs up in front
Industryby Lauren LawrenceAugust 14, 2026

Auto Loan Delinquency Rates Stabilize

Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.

Read More →
blue sky, yellow and orange rollercoaster with riders going up an incline
Industryby Lauren LawrenceAugust 12, 2026

EV Sales Recover in Q2

The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.

Read More →
Photo of blue Toyota Prius parked next to body of water with city skyline in background
Industryby Hannah MitchellAugust 5, 2026

The Cheapest Hybrids to Fuel

The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.

Read More →
Ad Loading...
white SUV parked in front of a body of water with a gray sky background
Industryby Lauren LawrenceAugust 5, 2026

Hybrids and SUVs Gaining Ground

The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.

Read More →