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ATLANTA and WALTHAM, Mass. — DealerRater, the car dealer review website for consumers, announced today it has partnered with AutoTrader.com to bring dealership reviews to the car shopping website.
AutoTrader.com attracts over 18 million unique visitors each month to more than four million car listings. This new integration enables car shoppers who visit AutoTrader.com to gain added confidence and insight for choosing the right car dealership.
"The car buying process can be boiled down to three key steps: finding the right vehicle, understanding the appropriate pricing and choosing a dealership that delivers an exceptional customer experience across all departments," said Jared Rowe, president of AutoTrader.com. "The addition of DealerRater reviews to AutoTrader.com will provide shoppers with streamlined access to the resources they need to make confident decisions while enabling our dealer customers to gauge and enhance their service levels."
Beginning this month, DealerRater reviews and ratings will be featured on AutoTrader.com dealer profile pages, complementing AutoTrader.com inventory and pricing information. Shoppers on AutoTrader.com will also be able to click a "Rate & Review This Dealer" button that will direct them to the "Write a Review" page on DealerRater.com. Consumers can rate dealers on the criteria of customer service, quality of work, friendliness, price and overall experience. Once written and submitted, the content is reviewed and verified by DealerRater's content integrity team before appearing online.
"This partnership reinforces how critical online dealer reviews are in today's car shopping process," said Gary Tucker, CEO of DealerRater. "Each day, more than a thousand car buyers write a DealerRater review, and their opinions about their dealership sales and service experience are invaluable referrals for other car shoppers. Written by consumers for consumers, DealerRater reviews help guide car shoppers to the best dealerships, and also allow auto dealers to reach a higher level of trust with car shoppers through transparency."
Dealers subscribed to DealerRater's Certified Dealer Program as well as non-certified dealers have the ability to display their DealerRater reviews on AutoTrader.com, although DealerRater Certified Dealers receive the added benefit of a two-week reconciliation period for negative reviews when they can communicate with unsatisfied customers before the review is published. After the two-week reconciliation period, the review will go live on DealerRater.com and AutoTrader.com if the review has not been edited or removed by the consumer.
"We're excited to put more than 1.6 million dealer reviews at AutoTrader.com customers' fingertips, as well as help our Certified Dealers continue evaluating and improving their customer service experience," said Tucker.
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