Dealers Entering Holidays Not so Cheerfully
In the wake of a healthy year of business, many are seeing slowed traffic and otherwise gloomy conditions.

'Persistent economic uncertainty and fading consumer confidence are weighing on sentiment,' a Cox Automotive economist said of the dealer survey results.
Pexels/Erik McIean
Though auto dealerships and groups have fared well this year despite numerous economic challenges, dealers have started to worry about how things play out from here.
Cox Automotive’s fourth-quarter Dealer Sentiment Index reflects a sector facing softening consumer demand and rising costs. After a year of brisk sales sparked by tariff-dodging, the end of the federal electric-vehicle tax credit, and big-ticket buyers buoyed by robust stock returns, many dealers foresee a reality reckoning.
More than 900 dealer survey responses show a significant drop in both current market sentiment and future outlook to well under the threshold of 50, the former falling from 43 to 38 and in the latter from 46 to 42, Cox reported. Scores under 50 indicate more dealers see conditions as weak than as strong.
The reasons for the drop-offs include falling customer traffic and thinning margins over the past three months. Franchised dealers, especially, have seen a decline in consumers in their stores, their in-person and online traffic falling to all-time lows, Cox said. That’s a stark statistic, given the historical context of the pandemic lockdowns and the Great Recession. The overall traffic index fell from 33 to 31.
“Persistent economic uncertainty and fading consumer confidence are weighing on sentiment,” said Cox Deputy Chief Economist Mark Strand. “Compared to the rest of the year, the current market feels like it’s running out of gas.”
Cox’s profitability index slipped from 38 to 36 as dealers meet rising costs and falling demand. Dealers see waning sales of both new and used units, according to survey results. Franchised dealers’ new-vehicle sales sentiment dropped from 58 to 49, and their used sales sentiment also fell from 60 to 53.
Dealers see larger economic conditions affecting sales, that index falling from 43 to 39.
Not surprisingly, EV sales outlook sharply declined due to the vanished tax incentive. For franchised dealers, the index fell from 33 to 24 while EV leasing sentiment dropped from 36 to 27.
Looking to potential interest rate relief when the Federal Reserve meets next week, Strand expressed hope that conditions will turn as the year winds down.
“… renewed market momentum is entirely possible,” he said, “especially if we get material interest-rate relief and a rebound in consumer confidence.”
Originally posted on F&I and Showroom
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →