DALLAS – DealerFire, a business unit of DealerSocket, and Stream Companies, a full-service, fully integrated, tech-enabled ad agency, announced a strategic partnership that brings together expert advertising solutions with award-winning technologies to offer dealers a consolidated approach to digital marketing management.

Innovation and integrated advertising, plus retailing, are key to long-term growth and competitive positioning in the marketplace.

This new partnership taps into the power, strengths, and capabilities of both companies to provide dealers with an innovative way to accelerate their digital marketing performance. Stream will serve as the full-service ad agency and ad tech provider and DealerFire as the website and SEO provider for dealers who will now have the best of both offerings combined together. Dealers will continue to receive the white-glove customer service for which both companies are well known.

“Stream’s partnership with DealerSocket’s DealerFire will allow both companies to innovate faster and provide the best client service in automotive marketing,” said Dave Regn, co-founder of Stream Companies. “Innovation and integrated advertising, plus retailing, are key to long-term growth and competitive positioning in the marketplace.”

By leveraging each company’s technology and expertise, the ongoing partnership aims to drive client success under the following “Core Four” goals:

• Spark Retail Traffic with Exclusive Web & Marketing Integrations

• Captivate, Convince, & Convert with Strong Brand Message Identification

• True Transparency with Business Intelligence Targeting & Reporting

• Fanatical Customer Service with Detail-Oriented, High-Touch Support

"When I took a closer look at Stream’s offerings and what it has done to accelerate automotive dealerships’ advertising returns on investment, I knew it would be a perfect partnership and complement our websites and SEO offerings at DealerFire," said Darren Harris, executive vice president and general manager of retail solutions at DealerSocket. "Today’s announcement allows us and Stream to jointly deliver successful digital marketing that dealers need right now. Our partnership will allow dealers to optimize their clicks-to-showroom buying experience with DealerFire websites while fulfilling their broader digital advertising needs with a full-service, fully integrated ad agency with Stream Companies.”