LAKE SUCCESS, N.Y. — Dealertrack Technologies has received certification from Reynolds and Reynolds for its CRM. The certification is part of the Reynolds Certified Interface (RCI) Program and applies to the ERA dealership management system (DMS).

The RCI Program provides a standardized approach to handling dealership data from a Reynolds DMS in a safe, secure and verifiable manner, improving the security and supportability of interfaces for both dealerships and third-party vendors. In addition to this new interface, Dealertrack has certified interfaces between Reynolds’ ERA DMS and Dealertrack’s Credit Application Network, as well as its inventory management, eMenu, SalesMaker, DealTransfer and econtracting solutions.

“Dealertrack is committed to supporting dealers’ technology needs by enabling secure, real-time and seamless integration between systems running in a dealership and Dealertrack systems and solutions,” said Robert Granados, senior vice president and general manager of Inventory and CRM Solutions for Dealertrack. “With this new certification, dealers can confidently and easily exchange information between our CRM and the Reynolds and Reynolds ERA DMS.”