December Could Be Best Sales Month of 2011, Reports Edmunds.com
SANTA MONICA — December has ranked among the top new-car sales months in each of the last two years, and Edmunds.com anticipates that trend will continue this year.
After topping all other months in 2009, December ranked as the highest sales month in 2010, with approximately 1.145 million total units sold. Edmunds.com said it believe this could be a start of a new trend, reported F&I and Showroom magazine.
“December has certainly been a month to remember for dealers over the last two years,” said Lacey Plache, Edmunds.com chief economist, who noted that December ranked in the Top 3 just once between 1991 and 2008. “And with a substantial number of new car buyers still coming back to the market after deferring their purchases this summer, dealers have plenty of reason to believe that this December will continue the trend. Recent income growth, moderated inflation and improved consumer confidence are all combining to put consumers in a better position to spend.”
If December is going to take the sales crown again this year, it must surpass March’s sales volume of approximately 1.246 million vehicles, according to Edmunds.com. April currently sits in second place for 2011, with approximately 1.157 million cars and trucks sold during the month.
Luxury makes have traditionally enjoyed strong end-of-year sales volumes triggered by higher incentive spending and sell-offs of remaining current model-year vehicles, according to the Website. But only recently have some of the mainstream automakers joined the year-end surge. Chevrolet, for example, had its second-best sales month in December in each of the last two years. Those rankings were sharp improvements over 2006 and 2007, when December ranked No. 7 and 8, respectively, for Chevrolet. Similar jumps occurred for Ford, Honda and Toyota.
December Sales Rank By Year (since 2000) | ||
Year | December Rank | Top Ranked Month |
2010 | 1 | December |
2009 | 2 | August |
2008 | 10 | May |
2007 | 5 | May |
2006 | 7 | March |
2005 | 6 | July |
2004 | 3 | May |
2003 | 6 | August |
2002 | 6 | August |
2001 | 10 | October |
2000 | 10 | March |
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →