Digital Cadillac Sales Platform Makes U.S. Debut
Franchised dealers in five states can now opt into Cadillac Live, a new sales platform that connects car shoppers with remote agents for real-time online demos.
Cadillac Live agents are trained to conduct walkarounds and answer vehicle and purchase-consideration questions.
Photo courtesy General Motors Co.
DETROIT — Cadillac Live makes its U.S. debut today, offering franchised dealers in California, Illinois, New Jersey, New York, and Texas a new opportunity to generate qualified sales leads, General Motors announced.
Cadillac Live was designed to allow Cadillac.com visitors to connect with one of a group of live agents stationed in a Toronto showroom. The agents, who can hear but not see shoppers, are equipped with a smartphone, headset, and gimbal, which they use to conduct a walkaround of any of 10 new vehicle models and answer questions, all in real time.
The program was piloted throughout Canada starting in March. Cadillac dealers in the aforementioned states can opt in starting today; depending on the results, Cadillac Live could roll out nationwide as soon as May.
“Luxury consumers are looking for a seamless, one-on-one shopping experience, whether online or in-person.”
Citing Google data showing twice as many car buyers start the process online rather than at dealerships, executives said Cadillac Live offers a combination of convenience, a personal touch, and expert advice.
“Luxury consumers are looking for a seamless, one-on-one shopping experience, whether online or in-person,” said Cadillac CMO Melissa Grady. “Cadillac Live offers a high degree of personal service, with time-saving conveniences and extended hours, reflecting today’s evolving shopping habits and our customers’ expectations.”
Originally posted on Auto Dealer Today
More Industry
Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →