Norcross, Ga.  – EasyCare, the leading independent provider of automotive F&I benefits and dealer business performance services, has appointed Pete Lee as Vice President of Product Development and Business Performance. Bringing 15 years of automotive experience to the table, Lee will be leading EasyCare’s Product Development and Business Performance teams, focusing on expanding the company’s line of F&I benefits and helping dealers improve processes and profitability.

Lee launched his automotive career in 2001 at EasyCare, where he worked for eight years. He then went out in the market to develop additional skills during the next seven years. He now returns to EasyCare, bringing with him a wealth of additional experience and expertise from various roles within the automotive and insurance industries.

“What brought me back to EasyCare is the culture and core values the company lives by. We offer our dealers an unprecedented level of support, engaging with them at every customer touchpoint to create passionate employees and customers,” said Lee. “We offer services beyond F&I, such as the Custom Dealer App, training programs led by industry-leading experts, dealer marketing and so much more. It’s a holistic approach to a dealership’s success.”

“Pete came to us from college and we knew back then he was going to be a superstar. His ability to connect the dots on literally any assignment and execute to success is really unique,” said Larry Dorfman, Chairman/CEO of APCO Holdings, Inc., EasyCare’s parent company. “Having worked with dealers and agents across the country during the past seven years, Pete has really expanded his knowledge of the business, so we are truly excited to have him back home at EasyCare.”