EEOC Files Sex Bias Suit Against Ferman’s Tampa Harley-Davidson
TAMPA, Fla. — The U.S. Equal Employment Opportunity Commission (EEOC) is suing Ferman Automotive Group and Cigar City Motors, which operates Tampa Harley-Davidson and other car and motorcycle dealerships there, for discriminating against a female employee.
In its lawsuit filed on Monday in the U.S. District Court for the Middle District of Florida, Tampa Division, the EEOC alleges that Ferman violated federal law by failing to promote a female manager to general manager nine times, even though she had expressed interest, was equally or more qualified than the male candidates promoted, and was recommended to the role in at least two instances by outgoing general managers.
“The EEOC has long fought to protect women from hitting the glass ceiling in all professions and from the outdated stereotypes about women in leadership which continue to persist,” said EEOC's Tampa Field Director Evangeline Hawthorne. “EEOC will continue to enforce the law to ensure that employers afford women the same promotional opportunities as men."
The lawsuit also alleges that Ferman required the female sales manager, Virginia Duncan, to participate in a "mentorship" program to be eligible for promotion. The male job candidates promoted to the positions did not have the same requirement.
The EEOC filed its lawsuit after first attempting to reach a pre-litigation settlement through its conciliation process. The complaint seeks monetary and injunctive relief to address the group’s alleged discriminatory practices. Duncan and the EEOC are also asking the court to require Ferman to implement programs that offer equal opportunities for advancement to women and implement policies that prohibit gender-based discrimination.
“Although Title VII was passed more than 50 years ago, women nationwide continue to be passed over for promotion because of their sex or gender. This contributes to the gender wage gap and affects a woman's ability to provide for themselves and their families,” said Robert E. Weisberg, regional attorney for the EEOC’s Miami District Office. “The law is clear — employers cannot discriminate on the basis of sex and they must provide a level playing field for all employees to compete for management positions.”
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →