LAMAR, Mo. –  Equity 4 U, a biweekly payment provider announced the endorsement of their services by Wisconsin Automobile & Truck Dealers Association.  Equity 4 U has provided payment services in the state of Wisconsin for over 15 years. 

Equity 4 U, has a proven track record of providing Wisconsin dealers and consumers with lending options that provide real savings without any of the smoke and mirrors or unconventional math.

“Receiving an endorsement from WATDA is the ultimate compliment.  WATDA has been providing valuable dealer services in Wisconsin for over 80 years, and we feel they are the perfect partner.  Equity 4 U has been providing biweekly services to hundreds of Dealers in Wisconsin for over a decade and feel we have positioned ourselves as the industry leader in the state.”  According to Mike Hull, President & CEO of Equity 4 U. 

Moving forward the endorsement will give existing dealers using Equity 4 U the reinsurance their state association supports the biweekly service they are currently using.  Additionally, E4U feels they will be in a great position to canvas the state for new sign-ups. 

“WATDA represents over 650 Wisconsin automobile, truck, motorcycle and motorhome dealers. Providing indirect lending options for customers is an invaluable service. Having a number of indirect lending options help our dealers address the unique financial needs of each customer.  Biweekly payment plans can be a real value to consumers for personal budgeting and real overall interest payment savings over the life of the loan. Equity 4 U, has a proven track record of providing Wisconsin dealers and consumers with lending options that provide real savings without any of the smoke and mirrors or unconventional math.” Bill Sepic, President, Wisconsin Automobile and Truck dealers Association.