Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Ford Soars, Toyota Stumbles in Consumer Reports Survey

January 5, 2011
2 min to read


Ford has matched Toyota and outdistanced Honda in a new survey by Consumer Reports that tries to gauge how positively consumers perceive various brands, The New York Times reported.


“We saw some pretty dramatic movement related to Ford and Toyota,” said Jeff Bartlett, the magazine’s deputy online automotive editor, in a telephone interview. Since the survey’s inception five years ago, Toyota always “dominated by a long shot,” he said.

Ad Loading...


But this year’s survey, released Wednesday, showed that Ford had moved up significantly over the last two years as Toyota, troubled by recalls and negative publicity, had fallen, according to a Consumer Reports statement.


The survey was based on a nationwide telephone survey in December of 1,721 adults in homes where at least one vehicle was owned. Participants were asked to consider factors like environmental friendliness, safety, performance, quality, value, design/style and technology/innovation. But while perception might get consumers into showrooms, the magazine said it did not necessarily “directly represent the actual qualities of any brand’s vehicles.”


Toyota received 147 points, a decline of 46 points over the last two years. Ford earned 144 points, an increase of 35 points over that same period. Despite Toyota’s three-point advantage over Ford, Consumer Reports called it a “statistical tie.”


Mr. Bartlett said participants ranked Ford ahead of Toyota in safety, value, performance and design, while Toyota ranked ahead in technology and the “environmentally friendly/green” category. Without Toyota’s victory in the green category, Ford would have claimed the overall top score, the magazine said.


Third over all was Honda with 121 points. The magazine said that the brand’s score had fallen 28 points over the last two years.

Ad Loading...


The following automakers placed fourth through tenth: Chevrolet, 102 points; BMW, 93 points; Mercedes-Benz, 90 points; Volvo, 84 points; Lexus, 69 points; Cadillac, 66 points; and Subaru, with 50 points.


The magazine called out four brands in particular for their significant drops over the last year:


• Toyota, down 49 points.


• Subaru, down 31 points.


• Chevrolet, down 22 points.

Ad Loading...


• Lexus, down 11 points.


Some other noteworthy findings:


• Volvo is the “undeniable leader in the minds of consumers in the safety category.”


• The top “performance” finisher was BMW, followed by Porsche.


• Honda led in quality, followed by Ford and Toyota.

Ad Loading...


• Ford led in value, followed by Honda and Toyota.


• BMW took the top design/style spot, followed by Porsche, Cadillac and Mercedes-Benz.


• Toyota and Mercedes-Benz tied in technology/innovation category, followed by Ford.

More Industry

Line graphic showing week-over-week wholesale auto price changes
Industryby StaffApril 22, 2026

Black Book: Weekly Market Update

Wholesale auto conversion rates dropped slightly as auction buyers proved picky last week, analysts observed.

Read More →
pavement with car and charger wrapped around it painted on
Industryby Lauren LawrenceApril 16, 2026

EV Battery Cycle Life at Risk

Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.

Read More →
Photo of exterior facade of Beardmore Chevrolet store
Industryby Hannah MitchellApril 14, 2026

Founding Family Sells Nebraska Dealerships

Expanding Midwest automotive group picks up three stores as part of the robust transaction activity early this year.

Read More →
Ad Loading...
Up-close photo of car battery
Industryby Hannah MitchellApril 13, 2026

Automaker Increases Parts Recycling

Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo from the rear of the XC60 SUV
IndustryApril 8, 2026

Volvo to Shift Some EV Production to U.S.

The automaker says its movement of some electric-vehicle work to the S.C. factory is part of a more tailored product focus. It also plans to add a new hybrid model to the plant’s itinerary.

Read More →
Ad Loading...
Bar graphic depicting week-over-week change across the various vehicle segments
Industryby StaffApril 7, 2026

Black Book: Weekly Market Update

Last week's wholesale automotive auction activity continued in a healthy mode, though buyers practiced selectivity.

Read More →
red car at a gas station being filled with gas. Efficiency Drives Demand. Providers and Administrators logo
Industryby Lauren LawrenceApril 7, 2026

Gas Prices Driving Consumer Interest

CarGurus’ first quarterly review of 2026 shows that affordability concerns are continuing to drive consumer purchases with a shift to more fuel-efficient options.

Read More →
Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
Ad Loading...
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →