Ford's sales down 3% in September
DETROIT, Mich. – Strong sales of transit vans, Fusion model and Lincoln-brand cars were not enough to offset managed F-Series volumes and planned reductions in daily rental volumes, as Ford Motor Co. reported a 3 percent decline in year-over-year U.S. sales to 180,175 units in September, reported Michigan Live.
The Dearborn automaker said in a release that daily rental sales were down 40 percent in September, while overall fleet sales fell 14 percent to 42,878 units.
At the same time, Ford Fusion had its best September since launching in 2005, as year-over-year sales of the model rose 9 percent to 21,693 vehicles.
Sales of the Ford Explorer were up just 1 percent year-over-year to 13,770 units, but it marked the best September performance for the SUV since 2006.
Transit Connect sales grew 30 percent to 4,132 vehicles, marking a record September.
Lincoln sales were up 12 percent to 7,257 units for the brand's best September result since 2010.
"Fusion is selling strong, with five straight months of record performance and California driving more than 20 percent of our retail growth this year – more than any other state," John Felice, Ford's vice president of U.S. marketing, sales and service, said in the release. "Lincoln produced its best sales results in seven years with the recent introduction of our all-new Lincoln MKC."
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →