Grades of Brands’ Websites Rising
Consumers report better experiences when shopping for new vehicles online.

Ram's website topped the mass-market segment with a score of 735.
IMAGE: Stellantis
Automaker websites are getting better grades from consumers as they shop for vehicles, a J.D. Power study found.
Overall satisfaction with the sites has increased over the past year, based on measurements in a semiannual survey on content, visuals, navigation ease, and speed. J.D. Power first conducted it in 1999.
This summer’s installment of the survey found satisfaction in the premium segment at 724 on a 1,000-point scale, up two points from the winter survey results and by 13 points year-over-year.
Satisfaction in the mass-market segment was at 713, up five points from the winter and eight points year-over-year.
J.D. Power said consumers can be fickle but that manufacturers are savvy to adapt on a dime.
"Website satisfaction can be volatile and automotive websites are not immune to changing preferences," said J.D. Power Director of Digital Solutions Jon Sundberg. "However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data."
In the premium segment, Alfa Romeo’s site ranked highest at 755, followed by BMW and Infiniti. Ram topped the mass-market segment at 735, with GMC and Jeep close behind.
The survey is based on responses from more than 10,000 shoppers who said they plan to look for a new vehicle in the following 24 months.
Originally posted on Auto Dealer Today
More Industry

Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Auto Retail Families Get Out While the Getting’s Good
Kerrigan Advisors’ first-quarter Blue Sky Report shows a sharp uptick in buy-sell deals as more retailers take advantage of handsome values while seeking to escape market risk.
Read More →
Holman Opens New Lexus Dealership
Located in the heart of Clark County, Lexus of Vancouver features a multi-level showroom, more than 30 service bays, an indoor drive for drop-off and pick-up and a fleet of courtesy vehicles.
Read More →
Ownership Priorities are Shifting
A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.
Read More →
Pump Price Jump Calculated
ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.
Read More →
Black Book: Weekly Market Update
Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.
Read More →
Arkansas Auto Group Acquires First Indiana Rooftop
Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.
Read More →
Stellantis to Dive Into U.S. Lending
The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.
Read More →
New-Vehicle Prices Rise
With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.
Read More →
Black Book: Weekly Market Update
Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.
Read More →