GWC Warranty Improves Product Suite With New Offerings
WILKES-BARRE, Pa. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has bolstered its already expansive product offering. The company recently introduced a new 5-year, 100,000-mile used vehicle coverage term length and a Service Lane product.
“At GWC Warranty, we pride ourselves on providing the products, service, technology and training to help dealers sell more cars,” said GWC CEO and President Rob Glander. “We know the needs of automotive dealers nationwide are constantly evolving and these new additions demonstrate our commitment to providing a product set that meets the ever-changing needs of our dealer partners and their customers.”
Based on input from dealers across the country, the new 5-year, 100,000-mile coverage term is available on select used vehicle protection plans, and provides the same high-quality, reliable GWC Warranty coverage that has helped protect more than 1.5 million drivers since 1995 at a new, longer term length.
Service Lane is a new, exciting addition to the GWC product suite. Specially designed for dealers with on-site service facilities, the new Service Lane product allows dealers to sell GWC service contracts directly from their service facility.
In the past 15 months, GWC Warranty has completely revamped its product offering to better meet the ever-changing demands of used car dealers. In July 2014, the company announced changes to its core products. The improved products were built to better serve a greater variety of drivers’ budgets and coverage needs. At the same time, GWC also introduced its own Certified Pre-Owned Program to help dealers sell more cars by taking advantage of an industry trend proven to sell vehicles for $700 more per unit and move inventory 12 days faster.
To learn more about the complete GWC product suite with something for every used car dealer, visit www.gwcwarranty.com/products.
More Industry

Ownership Priorities are Shifting
A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.
Read More →
Pump Price Jump Calculated
ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.
Read More →
Black Book: Weekly Market Update
Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.
Read More →
Arkansas Auto Group Acquires First Indiana Rooftop
Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.
Read More →
Stellantis to Dive Into U.S. Lending
The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.
Read More →
New-Vehicle Prices Rise
With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.
Read More →
Black Book: Weekly Market Update
Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.
Read More →
Black Book: Weekly Market Update
Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.
Read More →
EU Auto Association Urges Action
Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.
Read More →
Driving into the Super CFC Era
Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.
Read More →