Hyundai-Kia Sees Slowest Sales Growth in 12 Years in 2015
Hyundai Motor Co and affiliate Kia Motors Corp aim to lift global vehicle sales by 2.5 percent in 2015, as capacity constraints and a weak market recovery set up the South Korean pair for their slowest expansion in 12 years, reported Reuters.
Hyundai-Kia, together the global No.5 automaker, have seen their sales growth slow since their record expansion in 2010 as factories reach full strength and competition rose at home and in key markets like the United States.
Hyundai Motor said on Tuesday it would build two factories in China, its first new manufacturing plants since 2012, but that they would not go into production until later 2016.
For 2015, the pair aims to sell 8.2 million vehicles - 5.05 million for Hyundai alone - versus the 8.27 million average forecast of five analysts polled by Reuters.
The duo offered conservative sales targets and beat them in recent years. In 2014, sales rose 5.8 percent to 8 million vehicles, versus its earlier target of 7.86 million due mainly to strength in China and other emerging markets.
"I expect to comfortably achieve our sales target this year," Chung Mong-koo, chairman of the family-run conglomerate, said in a New Year speech to employees on Friday.
The global vehicle market is likely to grow 3.9 percent this year, versus 3.5 percent expansion in 2014, as recovery in emerging markets outside of Russia offsets sluggishness in the United States and Europe, said a Hyundai think tank.
"There is still uncertainty about what's going to happen to Russia," Hyundai-Kia Executive Vice President Park Hong-jae, who heads the Korea Automotive Research Institute, told reporters last week.
Shares of Hyundai Motor fell 29 percent in 2014, a year of sluggish earnings and investor outrage over a $10 billion property purchase in Seoul. Kia shares fell 7 percent versus a 5 percent decline in the broader market.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →