Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Hyundai Motor Targets 5 Percent U.S. Sales Growth This Year

March 24, 2015
2 min to read


South Korea's Hyundai Motor aims to boost its U.S. sales by 4.7 percent this year, ahead of the industry's projected growth rate, despite a consumer shift to SUVs and pick-up trucks, reported Reuters.


Sales of Hyundai's mainstay sedans, the Elantra and Sonata, have slowed in the United States as consumers take advantage of lower fuel prices to switch to less fuel-efficient larger vehicles, strongholds of U.S. and Japanese firms.

Ad Loading...


Hyundai said on Tuesday it aims to increase its U.S. sales to 760,000 vehicles this year, from 726,000 last year, and will launch its revamped Tucson SUV in the U.S. market in the second quarter.


Its planned growth rate would be more than double the expected industry growth rate of 2 percent.


"The 5 percent target looks challenging. There are not many Hyundai SUVs to sell in the U.S.," said Ko Tae-bong, auto analyst at Hi Investment & Securities.


He said supply is tight for Hyundai's SUVs, as it does not produce the Tucson in the United States, and relies on Kia's U.S. factory for production of Santa Fe SUVs. Hyundai also does not sell pick-up trucks.


Reuters reported last week that Hyundai is in talks with the state of Alabama to build a new assembly line next to its current line in Alabama.

Ad Loading...


A person familiar with the matter told Reuters on Monday that the new Hyundai production facilities, which plan to start production in April 2017, will make Santa Fe SUVs, although that is subject to change.


Hyundai Motor Group chairman Chung Mong-koo left for the United States and Mexico on Tuesday for a five-day trip to visit factories and design centers for both Hyundai and Kia, and the site of Kia's new production plant in Monterey, Mexico.


Ko said Hyundai should make Tucson SUVs and pick-up trucks in the United States to increase market share and reduce reliance on sedan sales.


A Hyundai executive said last week the carmaker was considering producing pick-up trucks, but added that there were "many hurdles."

More Industry

Line graphic showing week-over-week wholesale auto price changes
Industryby StaffApril 22, 2026

Black Book: Weekly Market Update

Wholesale auto conversion rates dropped slightly as auction buyers proved picky last week, analysts observed.

Read More →
pavement with car and charger wrapped around it painted on
Industryby Lauren LawrenceApril 16, 2026

EV Battery Cycle Life at Risk

Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.

Read More →
Photo of exterior facade of Beardmore Chevrolet store
Industryby Hannah MitchellApril 14, 2026

Founding Family Sells Nebraska Dealerships

Expanding Midwest automotive group picks up three stores as part of the robust transaction activity early this year.

Read More →
Ad Loading...
Up-close photo of car battery
Industryby Hannah MitchellApril 13, 2026

Automaker Increases Parts Recycling

Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo from the rear of the XC60 SUV
IndustryApril 8, 2026

Volvo to Shift Some EV Production to U.S.

The automaker says its movement of some electric-vehicle work to the S.C. factory is part of a more tailored product focus. It also plans to add a new hybrid model to the plant’s itinerary.

Read More →
Ad Loading...
Bar graphic depicting week-over-week change across the various vehicle segments
Industryby StaffApril 7, 2026

Black Book: Weekly Market Update

Last week's wholesale automotive auction activity continued in a healthy mode, though buyers practiced selectivity.

Read More →
red car at a gas station being filled with gas. Efficiency Drives Demand. Providers and Administrators logo
Industryby Lauren LawrenceApril 7, 2026

Gas Prices Driving Consumer Interest

CarGurus’ first quarterly review of 2026 shows that affordability concerns are continuing to drive consumer purchases with a shift to more fuel-efficient options.

Read More →
Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
Ad Loading...
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →