Hyundai Motor Targets 5 Percent U.S. Sales Growth This Year
South Korea's Hyundai Motor aims to boost its U.S. sales by 4.7 percent this year, ahead of the industry's projected growth rate, despite a consumer shift to SUVs and pick-up trucks, reported Reuters.
Sales of Hyundai's mainstay sedans, the Elantra and Sonata, have slowed in the United States as consumers take advantage of lower fuel prices to switch to less fuel-efficient larger vehicles, strongholds of U.S. and Japanese firms.
Hyundai said on Tuesday it aims to increase its U.S. sales to 760,000 vehicles this year, from 726,000 last year, and will launch its revamped Tucson SUV in the U.S. market in the second quarter.
Its planned growth rate would be more than double the expected industry growth rate of 2 percent.
"The 5 percent target looks challenging. There are not many Hyundai SUVs to sell in the U.S.," said Ko Tae-bong, auto analyst at Hi Investment & Securities.
He said supply is tight for Hyundai's SUVs, as it does not produce the Tucson in the United States, and relies on Kia's U.S. factory for production of Santa Fe SUVs. Hyundai also does not sell pick-up trucks.
Reuters reported last week that Hyundai is in talks with the state of Alabama to build a new assembly line next to its current line in Alabama.
A person familiar with the matter told Reuters on Monday that the new Hyundai production facilities, which plan to start production in April 2017, will make Santa Fe SUVs, although that is subject to change.
Hyundai Motor Group chairman Chung Mong-koo left for the United States and Mexico on Tuesday for a five-day trip to visit factories and design centers for both Hyundai and Kia, and the site of Kia's new production plant in Monterey, Mexico.
Ko said Hyundai should make Tucson SUVs and pick-up trucks in the United States to increase market share and reduce reliance on sedan sales.
A Hyundai executive said last week the carmaker was considering producing pick-up trucks, but added that there were "many hurdles."
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →